Proposal · prepared for Pressleys Jewellers · 25 May 2026

A few specific fixes for pressleys.co.uk.

Pressleys Jewellers · Chichester · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. Three things stood out on a mobile read of pressleys.co.uk on a Monday morning. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

The Buttermarket · Chichester · since 1909

Five generations of the Pressley family in the trade. The proposed rebuild puts every one of them on the homepage. Open the live preview ↗

Three findings, in order of revenue impact

What the current site is leaving on the table.

A walk through the live pressleys.co.uk on a phone, on a 3G profile, on the morning of 25 May 2026.

01

117 years of family heritage, none of it on the homepage.

What I saw: The current pressleys.co.uk landing page leads with a "Jewellery Outlet store, Sale now on" banner and three carousel slides about outlet pricing, Tudor watches, and a "Discover 1909" button that opens a buried sub-page. The strongest single asset in the Pressleys inventory, an 18-event historical timeline running from 1865 (George Pressley apprenticing at Houghton in Kilburn) through 1909 (Harry opening 85 Montague Street, Worthing), 1935 (the South Street store the family still trade from), 1952 (the Worthing Town Clock the family donated to the town), 2010 (Jonathan joining as MD, 5th generation), 2016 (Brighton flagship), 2017 (the "1909" small-plates restaurant inside the Brighton store), is one click deep on /about-us/. The homepage hero does not name a single Pressley, does not name a single year, and does not name Worthing.
Why it matters: A Chichester customer in the Buttermarket weighing Pressleys against R.L. Austen on East Street, Beaverbrooks, or a London ring picks the family with the visible 100-year story. Heritage IS the conversion mechanism for the £4,000 engagement ring or the £8,000 Tudor Black Bay. The homepage currently competes on outlet discount, which is the one ground a five-generation family jeweller does not need to fight on.
After rebuild: Hero strap reads "Five generations. One Pressley name. Since 1909." The 18-event timeline becomes the second-loudest block on the rebuild, presented as a typographic ledger with the four heritage photographs (1909, 1925, 1974, 2010) inline. The Worthing Town Clock gift gets a sentence. Jonathan as 5th-gen MD is named in the lede.

02

Five named Pressley directors, none of them on the homepage.

What I saw: Companies House registers three current directors at Pressleys Chichester Limited (07507396): Jonathan George Roland Pressley (5th generation, MD), Neville James Pressley (father, founder-generation director, age 80), Gemma Charlotte Clive (Jonathan's sister, director). Charles Reginald Pressley sat as a director until 2018. Every one of those names traces back to a paragraph in the /about-us/ timeline. None of them appears on pressleys.co.uk above the fold. A first-time visitor reading the words "family-run independent jeweller" on the homepage has no way to verify there are actually any Pressleys in the building.
Why it matters: The named family IS the trust signal for a multi-store independent operating opposite three high-street chains. A customer reading "Jonathan, fifth-generation, Managing Director, son of Neville, grandson of Reg, great-grandson of Harry, great-great-grandson of George" reaches the consultation form with their guard down. A customer reading "family-run independent jeweller" reaches it with their guard up.
After rebuild: The hero lede names Jonathan as 5th-generation MD. The heritage block names every generation: George (1865), Harry (1909), Harry jr and Reg (1925), Charles and Neville (1960, 1974), Jonathan (2010). Person schema on each. The Chichester Buttermarket address sits above the fold next to the name of the person who runs it.

03

Footer says "Pressleys 2017". No structured data anywhere.

What I saw: The page furniture has not been touched since the Brighton restaurant opened. Footer copyright literally reads "All content copyright Pressleys 2017". The stack underneath is Master Slider, Slick carousel, animate.css, remodal modal library, jQuery-era CSS, a custom font called Marcellus SC loaded from Google Fonts. Source contains zero JSON-LD: no LocalBusiness, no Organization with foundingDate 1909, no Person on Jonathan, no Service on Tudor authorised retail, no FAQPage on Sunday opening or private consultations. The 117-year heritage and five-generation family directorate is invisible to every Google rich snippet and every AI assistant that reads structured data before body copy.
Why it matters: A 2026 visitor reading "copyright 2017" forms an immediate impression that the business is either dormant or run by people who have moved on to other things. For a jeweller competing for £4k+ purchase intent, this is the worst conceivable first signal. The schema absence compounds the problem: "Tudor authorised dealer Chichester", "engagement ring Chichester", "jeweller Buttermarket", and "Pressleys since 1909" are all queries that should answer with Pressleys at the top of a rich snippet, and currently do not.
After rebuild: Full Astro rebuild, single page, no JS framework, sub-1s mobile LCP on 3G. Organization + LocalBusiness JewelryStore schema with foundingDate 1909, address, hours including the Sunday opening. Person schema on each of the five generations, marked as founder / member as appropriate. Service schema on bespoke design, Tudor authorised retail, watch repair, the Pressleys Experience consultation. FAQPage on the five real questions customers ask in the consultation form. Footer year self-updates from build date.

Pricing

One fixed price. No retainer. No in-person visits.

£2,000

Fixed, one-off, for the rebuild.

£150

Per month for hosting and ongoing care.

£50

Optional. Embedded chatbot trained on Pressleys FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

· One round of revisions before launch
· DNS cutover handled, you keep the domain in your name
· 30 days of post-launch tweaks at no extra cost
· Source code handed over on day 60, you own everything

Next step

If the proposal lands, reply with two or three 20-minute slots in the next ten days.

I take on three Chichester builds this quarter, and first confirmed wins the slot. If I do not hear back by 4 June 2026, the proposal site comes down.

See the live rebuild ↗ Reply to the proposal

See the live rebuild

A working preview of the proposed pressleys.co.uk.

Click anywhere on this card to open the rebuilt homepage in a new tab. Click-through, scroll, tap the booking form, read the heritage block.

Open preview